Arabic first, never translated
Every episode is written in the family's own dialect — Gulf, Najdi, Levantine, Lebanese, Egyptian or Moroccan Darija — so your message sounds local in each market.
For brands
Put your brand inside the family moment.
We write, design and animate short Arabic family episodes. Your product shows up where it naturally belongs — on the kitchen counter, in the nursery, at the Eid gathering — in the family's own dialect.
- views on the 21 episodes on this site
- 7.2M+
- views on our most-watched episode
- 2M
- likes on a single episode
- 27K
- shares of “Baba Is Home”
- 15.8K
Instagram numbers, 31 Oct 2026
Unofficial · not a paid partnership
Already happening
Brands already live in our stories.
Nobody paid for this one. At midnight, Nour's craving has one answer, and the whole of Riyadh knows which one. A brand that belongs in the family's world simply shows up — and the audience gets it in a second.
- The setupA real moment: a midnight craving that will not wait.
- The brandThe answer is a place every viewer in the market already loves.
- The punchlineThe brand is the joke, not a break from it, so people share it.
Al Baik appears as part of everyday life in Saudi Arabia. This episode is not sponsored by or affiliated with Al Baik.
Our most-watched episodes
Real, published episodes with their real Instagram numbers. Your brand would sit inside a story like these.
From our shows
Moments from our families — the kind of storytelling your brand would be part of.
Yawmiyat Mama — Mama's DiariesBefore work, Joud clips her pink hair clips onto Baba's shemagh. He leaves the house wearing them anyway.
Yawmiyat Mama — Mama's DiariesRana spends all day cooking maqluba. Sami walks in with a box of kunafa — and gets all the kisses.
Yawmiyat Mama — Mama's DiariesThe Eid family photo in the majlis: three generations, one camera, nobody looking at it.
Yawmiyat Mama Soon — Mama's Diaries SoonFahad rehearses the hospital route with military precision. Nour watches him leave — then holds up the car keys he forgot.
Yawmiyat Mama Soon — Mama's Diaries SoonBaba finally builds the new cot. Their toddler climbs straight in with his blanket and stares him down.
Yawmiyat Mama Soon — Mama's Diaries SoonA secret gender reveal for two. Ziad opens the door for a delivery — and six relatives walk in behind it.
Yawmiyat Mama Soon — Mama's Diaries SoonBoth dress up for dinner. He turns around after putting on his shoes — Maya is asleep upright, handbag still on her shoulder.Your brand could be in the next one.Start a projectWhy brands work with family stories
Families are where buying decisions happen. Our stories put your brand in that room.
Characters people come back to
Recurring families build familiarity. Your brand joins a household the audience already knows and loves.
Made for the feed
Short, vertical and built around a single moment with very few words, so the story lands in seconds — on Reels, TikTok and Shorts.
Culturally right, family-safe
Homes, clothing, food and traditions are designed with care. Every script is checked for language and cultural accuracy before production.
Fast, flexible production
AI-assisted animation means short timelines and room to test several versions of an idea before you commit.
Shared, not skipped
Your product is part of the joke, the routine or the gathering — the moment people forward to the family group chat.
Who you'll reach
Each show speaks to a different stage of family life, across the Gulf, the Levant, Egypt, Morocco and Arab families abroad.
Ways to work with us
Start with one episode or build a season. Every format can run on our accounts, yours, or both.
Integrated episode
A single story where your product plays a natural part — the bottle at 3am, the snack at the gathering, the app that saves the day.
Best for Product launches and awareness
Sponsored mini-series
Three to five episodes around one theme, with one family or several, building toward a moment for your brand.
Best for Campaigns that need repetition
Seasonal moments
Ramadan, Eid, back to school, summer travel and national days — stories timed to the moments families already celebrate.
Best for Ramadan and Eid campaigns
Social placements
Your episode posted across our accounts on Instagram, TikTok, YouTube and Facebook, with captions and hashtags written for each audience.
Best for Reach inside our communities
Content for your channels
Our families, made for your accounts: vertical cut-downs, stills and versions for paid social.
Best for Always-on brand content
A character for your brand
We design a new character or family member built around your brand, who can return across episodes.
Best for Long-term partnerships
Brands that fit naturally
- Baby and maternity
- Food and drink
- Home and appliances
- Telecom and apps
- Retail and e-commerce
- Health and pharmacy
- Cars and family travel
- Banking for families
How it could look
Concept stories written to show how a brand fits into our families. They are illustrations, not past client work.
The 3am change
Joud wakes at 3am. Baba insists he can handle it without turning on the light — and the night-time nappy is the only thing that goes right.
- Format
- Integrated episode
- Where the product appears
- Night-time nappies on the nursery shelf, in Baba's hands and in the punchline.
- What you get
- One episode and three cut-downs, posted on Yawmiyat Mama — Mama's Diaries
Iftar countdown
Four evenings in the majlis as the family races the clock to iftar. Jaddo has rules, the kids have plans, and the dates and laban always reach the tray first.
- Format
- Ramadan mini-series
- Where the product appears
- The brand's dates and laban on the iftar tray, every evening.
- What you get
- Four episodes across Ramadan, plus versions for the brand's channels
Everyone joined the call
Farah and Ziad plan a private video call to share their news with her parents abroad. One by one, every relative in the building appears on screen.
- Format
- Episode and social placements
- Where the product appears
- The family plan that keeps everyone connected — invited or not.
- What you get
- One episode on Yawmiyat Mama Soon — Mama's Diaries Soon, with Reels and TikTok edits
How it works
- 1
Brief
Tell us about your product, your goal and your markets.
- 2
Story ideas
We come back with story ideas, matched to the right family and dialect.
- 3
Script and storyboard
You approve the script, with an English translation, and the key frames.
- 4
Production
We animate the episode and share a preview for your feedback.
- 5
Publishing
We post across our accounts and deliver the files for your own channels.
- 6
Results
We share the platform results for every post.
Questions brands ask
Which markets can you reach?
Our families come from the Gulf, Saudi Arabia, the Levant, Egypt and Morocco, and speak their own dialects. We match the family to the market you want to reach.
Will it feel like an ad?
No. The story comes first. Your product appears where it belongs in the family's day, and the episode stays funny on its own.
Do you only post on your own accounts?
We can post across our accounts, create content for your channels, or both.
How do you keep it respectful?
Our stories are family-safe. Clothing, homes and traditions are designed with care, and every script is checked for language and cultural accuracy.
What does it cost?
It depends on the format and the number of episodes. Tell us your goals and we'll send a proposal.
Start a project
Tell us a little about your brand and what you have in mind. We'll reply by email with ideas and a proposal.
Prefer email? Write to hello@yawmiyat3ayla.com